Cat sitting on a keyboard

Candid Newsletter no. 011

Here's today's news, updates and Social Media inspiration to keep you up to date.

 

Platform News

  1. Instagram is testing unskippable adverts.

  2. X (Twitter) has updated its terms to officially allow porn to be shared on the site.

  3. Soon you'll be able to customise Reels covers with drawings, text and stickers.

  4. You'll also be able to add text to your IG Carousels in-app.

  5. TikTok is testing introducing DM streaks (just like Snapchat).


Lego's clever cat tweet

When lego tweeted a load of gibberish, fans were confused.

 
Lego's tweet that is just gibberish
 

The account later shared an image explaining the tweet - a lego cat sitting on a laptop keyboard.

The tweet was praised for being clever and tapping into a well-known cat behaviour that frustrates WFH-ers. 

Simple but clever - I love it!

Lego Cat sitting on a laptop keyboard

Content idea for the week

It's Father's Day this weekend.

First of all, have you remembered to buy a card?

Secondly, if this is a good fit for your brand, post about it now!

Reminding your followers that Father's Day is coming up and the last day they can order from you is a helpful reminder.


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Mosseri spills the beans

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The IG metric to boost reach📈